Head of Content and Social

The role

You will lead regional content and social strategy across Singapore and Hong Kong to drive audience growth and commercial outcomes. You will manage editorial strategy, content production, social media, and content partnerships while integrating AI into content operations.

What you will do

• Co-create and own regional content and social strategy across Singapore and Hong Kong
• Apply editorial direction and brand standards across both markets
• Lead editorial response to AI-mediated discovery
• Lead adoption of AI in content production, ideation, personalisation, and distribution
• Lead a culture of structured experimentation across content and social
• Identify and develop commercial opportunities such as partnerships and branded content
• Own the editorial calendar and content production
• Build a partnership between content and Organic Marketing
• Work with Acquisition Marketing, Brand, Design and Commercial teams

Required qualifications

• 10+ years of experience in content, editorial, brand, or social leadership roles
• Proven track record of building brand strength through content and social
• Editorial sensibility paired with strategic and commercial instinct
• Genuine experimentation mindset
• Genuine fluency with how AI is reshaping content creation, personalisation, and discovery
• Experience managing across multiple markets
• Track record of managing and developing content teams, including managing managers
• Strong analytical mindset
• Excellent stakeholder management and communication skills

Nice to have

• Experience ideally in fintech, eCommerce, marketplaces, or consumer tech

About the company

MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money.