Head of Organic Marketing

The role

You will own the organic acquisition strategy across Singapore and Hong Kong. You will lead Singapore SEO end to end and provide strategic oversight for Hong Kong. The role involves using organic search, content, and AI-mediated discovery to drive revenue and user growth.

What you will do

• Own regional organic marketing strategy across Singapore and Hong Kong
• Develop a system integrating SEO, content, organic social, referral, and on-site mechanics
• Build presence and authority in AI-driven search surfaces
• Set regional standards for SG and HK
• Lead Singapore SEO including technical, on-page, content strategy, and link building
• Drive technical SEO improvements with Product and Engineering
• Identify and prioritise SEO opportunities in Singapore product categories
• Develop strategy for the shift to AI-mediated discovery
• Identify new organic acquisition opportunities and channels
• Provide strategic direction to the Hong Kong Acquisition & Organic Marketing Lead

Required qualifications

• 10+ years of experience in SEO and organic acquisition
• Deep technical, on-page, and content SEO expertise
• Proven track record of growing organic traffic at scale and translating growth into commercial outcomes
• Genuine AI fluency at a senior level
• Strong technical SEO foundation
• Broader perspective on organic acquisition as a system
• Experience working across multiple markets
• Genuine commercial orientation
• Strong analytical mindset with proficiency in SEO tooling, search analytics, attribution, and AI visibility tracking tools
• Demonstrated ability to influence content, product, and engineering teams
• Excellent stakeholder management and communication skills

Nice to have

• Experience in fintech, eCommerce, marketplaces, or consumer tech

About the company

MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money.