Moneysmart
Organic Marketing Manager
Hong Kong . Posted 4 months ago
The role
You will own the organic search and generative engine visibility strategy in Hong Kong. This involves managing technical SEO, on-page optimisation, content strategy, and GEO/AEO to ensure visibility across traditional search engines and AI-powered discovery surfaces.
What you will do
- Co-own MoneySmart Hong Kong's SEO and GEO strategy end to end
- Build and execute approach to Generative Engine Optimisation and Answer Engine Optimisation in HK
- Partner with the content team to produce intent-mapped content
- Conduct regular technical site audits and drive improvements
- Track and report on organic performance across traditional search and AI surfaces
- Partner with Compliance and Legal to ensure content meets MAS regulatory standards
- Work with Product and Engineering teams to prioritise and implement technical SEO improvements
- Identify and prioritise highest-leverage organic opportunities in Hong Kong
- Share learnings and align on standards with the Singapore SEO function
Required qualifications
- 5+ years of hands-on SEO experience
- At least 2 years of experience in fintech, banking, or a heavily regulated financial environment
- Strong technical SEO foundation including HTML, metadata, schema markup, crawl optimisation, Core Web Vitals, and hreflang implementation
- Ability to write concrete tickets for development teams
- Familiarity with GEO and AEO
- Proficiency with SEO tooling including SEMrush, Ahrefs, Google Search Console, Screaming Frog, and GA4
- Strong content instincts
- Analytical mindset
- Comfortable working in a cross-functional environment
- Excellent written and verbal communication skills in English
Nice to have
- Direct exposure to MAS, HKMA, or equivalent regulatory frameworks
- Familiarity with emerging AI visibility tracking platforms
- Cantonese and/or Mandarin proficiency
About the company
MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money.