Moneysmart
Acquisition Marketing Manager
Singapore . Posted 2 months ago
The role
You will drive cost-efficient acquisition growth for MoneySmart Singapore across performance marketing channels. You will build a data-driven acquisition engine and work with content, social, retention, and product teams.
What you will do
- Optimise search and social campaigns
- Execute and report on test and learn campaigns
- Own weekly reporting and forecasts for assigned business units
- Coordinate and execute performance marketing campaigns from brief to delivery
- Support delivery of sponsored content and Media Sales campaigns
- Manage the email marketing calendar
- Work with commercial and sales teams to drive revenue and gross profit
- Manage and allocate marketing budgets across channels and verticals
- Propose, analyse and execute marketing tests
Required qualifications
- 3-4 years of experience in performance or acquisition marketing
- Experience managing digital marketing campaigns end to end in-house or in an agency setting
- At least 2 years hands-on experience in Google AdWords, Meta Business Manager
- Comfortable working with analytics tools such as Google Analytics
- Comfortable using AI tools like chatgpt / Claude in marketing tasks
- Strong communication to share performance insights with business stakeholders
- Ability to translate acquisition metrics into actionable business recommendations
- Ability to project manage multiple acquisition campaigns concurrently
- Ability to manage multiple stakeholders and approvals
Nice to have
- Experience with email marketing platforms such as Braze
- Experience building dashboards and defining core performance metrics
- Ability to demonstrate usage of AI in marketing workflows / tasks
- Experience in a fintech, marketplace / e-comm, marketing agency or tech company
- Certifications (Google Ads, Meta Blueprint, SEO, etc.)
About the company
MoneySmart Group is a personal finance platform in Southeast Asia that helps consumers compare and apply for financial products. Founded in Singapore in 2009, its mission is to simplify complex financial decisions.