Monks
Growth Marketing Specialist, APAC
Kuala Lumpur. Posted a month ago
The role
You will spearhead outbound marketing initiatives to enhance demand generation and funnel sales-qualified leads to sales and client teams across APAC markets. You will drive growth across data, media, technology, and creative workstreams.
What you will do
- Create and manage outbound marketing campaigns to increase MQL and SQL volume.
- Lead the organisation of events to generate brand awareness and leads.
- Provide strategic guidance and recommendations for marketing investment to senior stakeholders.
- Develop and implement measurement frameworks to assess marketing effectiveness.
- Collaborate on content plans for social media, events, and technology partnerships.
- Support subject matter experts in building personal brands through thought leadership.
- Collaborate with APAC markets and global marketing teams to align strategies.
Required qualifications
- 3+ years of experience in a growth marketing role building or influencing marketing strategy.
- Strong understanding of outbound marketing techniques and demand generation strategies.
- SEO and SEM experience.
- Experience with online marketing tools such as Google Ads/SEM, SEO, Social Media, and Email Marketing.
- Excellent communication and interpersonal skills.
- Ability to manage multiple senior stakeholders.
- Experience in creating measurement frameworks for marketing campaigns.
Nice to have
- Experience within professional services, ad-tech or mar-tech sectors.
- Experience managing events and driving leads from events.
About the company
Monks is a leading marketing and technology consultancy specializing in data, creative and digital media services. It is the global, digital-first, data-driven, unitary operating brand of S4Capital plc.