Brand Manager, Green

The role

The Brand Manager collaborates with insights, digital, sales, and category teams to craft brand stories and marketing strategies. You will develop campaigns, loyalty programs, and digital activations to drive the Green brand.

What you will do

• Support the creation and development of the brand marketing plan from strategy to analysis.
• Lead, manage and coach the brand marketing team.
• Identify opportunities and issues to drive brand growth and profitability.
• Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit Performance.
• Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop brand selling stories.
• Generate consumer marketing programs to drive demand at retail.
• Lead the development of campaign and marketing program strategies.
• Develop and manage project workflows for brand marketing initiatives.
• Ensure brand initiatives are woven into digital marketing execution.
• Develop new news and big ideas for brand programs and projects.

Required qualifications

• 5+ years of experience in marketing, brand management
• Microsoft Office
• Social Media
• Click Up
• Nielsen

Nice to have

• Bachelor's Degree preferred in the field of Business Administration, Marketing, Communications or related field of study
• 3+ years of experience in consumer packaged goods (CPG) industry preferred

Benefits

• competitive total compensation

About the company

Monster Energy is a brand that describes itself as risk takers, trailblazers, and game-changers. They describe their brand as a way of life and a mindset.