Senior Brand Manager

The role

The Senior Brand Manager partners with insights, digital, sales, and category teams to shape brand strategies and stories for Ultra. You will support brand strategy, creative tone, campaigns, loyalty programs, and digital activations.

What you will do

• Support the creation and development of the brand marketing plan from strategy to analysis.
• Identify opportunities and issues to drive brand growth and profitability.
• Perform monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit Performance.
• Collaborate with insights team to leverage research and consumer insights.
• Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop brand selling stories.
• Generate consumer marketing programs to drive demand at retail.
• Lead the development of campaign and marketing program strategies.
• Develop and manage project workflows for brand marketing initiatives.
• Ensure brand initiatives are woven into digital marketing execution.
• Develop new news and big ideas for brand programs and projects.

Required qualifications

• 5+ years of experience in marketing, brand management
• Proficiency with consumer insights platforms (e.g., NielsenIQ, Circana, Numerator, Mintel, and Kantar)

Nice to have

• Bachelor's degree in Business Administration, Marketing, Communications or related field of study
• 5+ years of experience in consumer packaged goods (CPG) industry

Benefits

• competitive total compensation

About the company

Monster Energy is a risk taker and trailblazer that is more than a brand, it is a way of life and a mindset.