Monsterenergy
Senior Manager, Digital Commerce Marketing Technology
USA - Atlanta, GA; USA - Chicago, IL; USA - Corona, CA; USA - Dallas, TX; USA - Denver, CO; USA - Los Angeles, CA; USA - Miami, FL; USA - New York, NY. Posted a month ago
The role
You will lead marketing technology and media for digital commerce channels including TikTok Shop, AEO/GEO, and MikMak. You will also manage the myCoke B2B platform marketing and media strategy.
What you will do
- Own TikTok Shop Profit and Loss Statement across all MEC brands.
- Lead Answer Engine Optimization and Generative Engine Optimization strategy.
- Own MikMak where-to-buy management and measurement.
- Direct media strategy and budget allocation across emerging channels.
- Own myCoke B2B marketing and media strategy end to end.
- Build and drive the myCoke B2B digital roadmap.
- Define and deliver the B2B funnel scorecard.
- Own the B2B commercial marketing calendar and campaign execution.
- Build and lead the team and manage vendor, agency, and creator-network partnerships.
- Serve as the cross-functional SME connecting brand, sales, media COE, IT, data management, and finance.
Required qualifications
- Experience with TikTok Shop
- Experience with B2B marketing media campaigns
Nice to have
- Bachelor's Degree in the field of Business Acumen, Digital Marketing Strategy, or related field of study
- Between 3-5 years of experience in Retail Media, Digital Marketing
- Between 3-5 years of experience in Digital Commerce, Omnichannel experience with a grocery Consumer Packaged Goods (CPG) brand
- Experience in all Microsoft platforms
- understanding use of LLMs for project based
- understanding of digital media
Benefits
- competitive total compensation
About the company
Monster Energy is a brand of risk takers, trailblazers, and gamechangers. They describe themselves as raw, unfiltered, and unconventional.