Director, Brand Marketing - NOS / Full Throttle Energy

The role

The Director, Brand Marketing for NOS Energy and Full Throttle Energy will shape brand strategy and drive consumer marketing. This leader will manage a brand marketing team and execute integrated plans across media, innovation, and in-market activation.

What you will do

• Partner with the Brand GM to build long-term brand strategy and annual business plans.
• Manage, coach, and develop the brand marketing team.
• Develop the annual media plan and oversee creative development and production.
• Lead go-to-market planning for new flavors, formats, and innovation.
• Partner with shopper and regional marketing teams to bring brand plans to life.
• Monitor brand health, consumer trends, competitive activity, and syndicated data.

Required qualifications

• 7+ years of experience in marketing and/or brand management experience
• Proficiency with Microsoft Office, Social Media, Click Up, & Nielsen
• Strong Cross-functional collaboration with the ability to influence at all levels
• Proven leadership and team management experience

Nice to have

• Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study
• 5+ years of experience in consumer packaged goods (CPG) industry
• passion for motor sports

About the company

Monster Energy is a brand that describes itself as risk takers, trailblazers, and gamechangers. They describe their culture as raw, unfiltered, and unconventional.