Creator and Influencer Director

The role

The Creator and Influencer Director will architect and lead the creator and influencer ecosystem for the Strategic Brands portfolio. This leader will establish the long-term vision, operating model, and talent strategy for creator partnerships.

What you will do

• Set the creator and influencer marketing strategy for all five Strategic Brands.
• Hire, lead, and develop the creator marketing team.
• Approve creators, athletes, and partners and set brand-safety standards.
• Personally manage relationships with top talent.
• Build processes, workflows, and agency support for creator programs.
• Select and manage outside agencies, talent managers, and platforms.
• Define how creator and influencer work is measured.
• Direct creator-led events and activations.
• Partner with Legal and Finance on creator contracts and FTC framework.
• Lead across social, brand, insights, legal, and finance teams.

Required qualifications

• 7+ years of experience in creator, influencer, talent, or earned-media marketing, including owning top-talent relationships, managing agencies, and negotiating contracts
• 7+ years of experience in social media marketing, brand marketing, or communications
• Proficient with Microsoft Office (PowerPoint, Excel, Word, Outlook)
• Proficient with project management and creator/influencer tracking tools
• Deep understanding of the creator landscape across platforms
• Ability to earn a creator's trust and defend a program in a business review
• Comfort working across communities (motorsport, fitness, mainstream)

Nice to have

• Bachelor's Degree in the field of Marketing, Business, Communications or other related fields

About the company

Monster Energy is a brand of risk takers, trailblazers, and gamechangers. They describe themselves as raw, unfiltered, and unconventional.