Consumer Engagement Manager

The role

You will bring the Monster Energy brand to life through events, strategic partnerships, and consumer experiences. You will lead a team of Brand Ambassadors and oversee event execution from concept to completion.

What you will do

• Partner with Brand Managers, Field Marketing Managers, and local sales teams to execute event and sampling programs.
• Recruit, hire, train, coach, and manage a team of Brand Ambassadors.
• Provide leadership and development to ensure brand standards at events.
• Research, secure, and cultivate local event opportunities and community relationships.
• Manage all phases of event planning including staffing, logistics, product distribution, and vendor coordination.
• Identify emerging trends and consumer groups to expand brand presence.
• Prepare Brand Ambassadors for consumer interaction and event execution.
• Complete administrative responsibilities including event reporting, budget tracking, and recaps.
• Maintain regular communication with leadership regarding event activity and market insights.
• Oversee company assets including inventory, storage, vehicles, and equipment.

Required qualifications

• 1+ years of experience in event marketing, experiential marketing, brand promotions, grassroots marketing, or special events.
• 1+ years of experience leading, coaching, or managing teams.
• Strong organizational skills to manage multiple projects and priorities.
• Excellent verbal and written communication skills.
• Proficient with Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Ability to learn and utilize new technologies, systems, and tools.
• Self-motivated, adaptable, and comfortable in a fast-paced environment.
• Valid driver's license.
• Ability to travel as needed.

Nice to have

• Bachelor's degree in Marketing, Business, Communications, or a related field

About the company

Monster Energy is a brand that describes itself as risk takers, trailblazers, and game changers. They are described as raw, unfiltered, and unconventional.