LATAM Media Director

The role

The LATAM Media Director will lead media strategy, execution, and optimization across LATAM to fuel brand growth. This role involves spearheading high-impact media and digital campaigns and building a high-performing team.

What you will do

• Develop and implement media strategies to optimize marketing and media plans across all MEC brands in LATAM.
• Align digital initiatives with brand and commercial goals.
• Own the LATAM media budget across paid social, programmatic, and traditional.
• Partner with stakeholders in Brand, Creative, Sales, and Shopper Marketing to drive digital media strategy.
• Establish and monitor key performance indicators to assess media campaign effectiveness.
• Build and mentor a high-performing Digital Media team.
• Build, develop and maintain agencies, platforms and vendor relationships.
• Build the retail media capability and retailer partnerships.
• Keep media fundamentals, standards, brand safety and processes consistent across markets.
• Act as the primary contact for external media partners and vendors.

Required qualifications

• Knowledge of and experience with media management platforms including buying and bidding, campaign trafficking, and analytics required.

Nice to have

• Bachelor's Degree in the field of Marketing, Advertising, Communications, or related fields
• More than 10 years of experience in Media, Advertising, Digital
• More than 5 years of experience in Team Leadership
• Media certifications such as Amazon Marketing Cloud, Google, Meta, Tik Tok, Programmatic, and/or others
• Strong relationships within the media industry across LATAM

Benefits

• competitive total compensation

About the company

Monster Energy is a brand of risk-takers, trailblazers, and game-changers. They describe themselves as raw, unfiltered, and unconventional.