Senior Director, Shopper Marketing - Walmart

The role

You will lead the development of shopper marketing solutions to influence how shoppers discover and experience Monster at retail. You will turn shopper insights and retailer strategies into programs across physical and digital channels.

What you will do

• Mentor and manage a team of shopper marketing managers.
• Direct the internal team and retail media agency to optimize media buying.
• Serve as the marketing expert to ensure consistency in programming across accounts and regions.
• Develop annual business plans using category, shopper, and retailer specific data.
• Ensure branding and logo use is in line with brand standards at all POS materials.
• Lead consumer promotions including planning, agency management, and reporting.
• Lead shopper marketing and sales team meetings providing thought leadership.
• Drive eCommerce joint business planning and national programs in collaboration with digital teams, sales, and bottlers.

Required qualifications

• Bachelor's Degree in Business, Marketing or related Commercial Field.
• 10+ years of experience in Traditional and omni shopper Marketing, Key Account Sales, Wholesalers, Distributors, Field Marketing and Brand Management in the beverage/packaged goods industry.
• 10+ years of experience in Beverage market distribution system developing eCommerce plans.
• Advanced knowledge in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams).
• Ability to lead the development of breakthrough creative solutions with general media, digital and promotion agency partners.
• Decisive individual with strong ability to build solid relationships both internally and externally.

Nice to have

• MBA a plus!
• Analytical thinker with data analytics experience preferred

Benefits

• competitive total compensation

About the company

Monster Energy is a brand of risk takers, trailblazers, and gamechangers. They describe themselves as raw, unfiltered, and unconventional.