Senior Product Marketing Manager

The role

You will develop and execute marketing strategies to drive player growth, engagement, and retention for a portfolio of games. You will lead user acquisition creative strategy, testing, and go-to-market strategies while partnering with cross-functional teams.

What you will do

• Lead creative brainstorming and refine a systematic approach to new creative ideas.
• Own UA creative testing roadmap through research and testing.
• Manage research, development, testing, and analysis of UA creatives.
• Take a metrics-driven approach to creative iteration.
• Monitor and analyze creative and campaign data to drive creative iteration.
• Create and execute go-to-market strategies for new game launches.
• Collaborate with UA, Product, Analytics, and Monetization teams.
• Work with UA, creative and product team to develop marketing strategies for key game milestones.
• Conduct audience and competitor research to define product positioning.
• Work with Product Marketing leadership to evaluate and propose new strategic partnerships.

Required qualifications

• Understanding of A/B testing and deriving actionable recommendations.
• Knowledge of the mobile ecosystem.
• Highly organized with ability to shift gears and focus on more than one project at a time.
• Exceptional analytical and quantitative skills.
• Ability to project plan.
• Great written and oral communication skills.
• Strong presentation skills.
• Ability to be flexible on a day to day basis with task priority.
• Data Analysis and Excel experience.

Nice to have

• 5-7 years of experience in marketing for mobile games or apps
• Understanding of App Store Optimization

Benefits

• Medical (100% paid option)
• Dental (100% paid)
• Vision (100% paid)
• Unlimited PTO/Vacation
• Life insurance (100% paid)
• 401K with competitive contribution
• Annual, all-inclusive company trip for you and a guest
• Free lunch, free snacks, and free drinks in the office
• Casual workplace with a relaxed dress code
• Annual Game Jam

About the company

MobilityWare is a leading mobile game publisher of card and puzzle games with a product portfolio including Solitaire, FreeCell, and MONOPOLY Solitaire. The company is headquartered in Orange County with a studio in Utah.