Principal Growth Marketer

The role

You will own patient acquisition, activation, and retention across the platform. You will build and lead the growth function, including performance marketing, lifecycle marketing, growth product, analytics, and conversion optimization.

What you will do

• Define and execute the patient acquisition and retention strategy
• Build the growth roadmap aligned with business goals
• Identify and prioritize growth opportunities
• Establish growth metrics, goals, and forecasting models
• Scale patient acquisition across paid channels
• Develop and optimize organic growth channels
• Manage marketing budget and CAC targets
• Lead growth product initiatives to improve conversion
• Run experimentation programs
• Own lifecycle marketing strategy to drive engagement and retention

Required qualifications

• 5+ years in growth, marketing, or product roles
• 4+ years leading growth teams of 5+ people
• Track record of scaling consumer businesses from $10M to $100M+ ARR
• Experience owning P&L or growth targets with accountability for CAC, LTV, and payback metrics
• Deep understanding of attribution, incrementality testing, and marketing mix modeling
• Experience driving growth through product improvements
• Strong experimentation mindset with rigorous approach to testing and statistical significance
• Ability to partner effectively with Product and Engineering
• Highly analytical with ability to dig into data, build models, and derive insights
• Fluent with AI-powered data and analytics tools

Benefits

• Daily Meals - Breakfast, lunch, and dinner every weekday
• Pre-Tax Commuter Perks
• Top-of-Market Compensation
• Generous equity packages
• 401(k) with match
• Generous time off
• Life insurance
• High-quality medical, dental, and vision plans
• Unlimited PTO
• Generous company holidays
• Weekly mindfulness sessions, group workouts and fitness perks
• Team socials, happy hours, and spontaneous events

Before you apply

• Submit resume, cover letter, and links to growth work/results

About the company

Mochi Health is building an AI-driven marketplace to make healthcare discoverable by connecting patients to providers, transparent pharmacy pricing, and affordable medications.