Modulrfinance
Head of Demand Generation
London. Posted 3 months ago
The role
You will own the demand generation number across four priority verticals and two go-to-market motions. You will build, staff, and lead a demand generation function including paid acquisition, events, and outbound capabilities.
What you will do
- Carry the quarterly pipeline commitment across verticals
- Lead vertical pods pairing demand generation owners with product marketers
- Build testing and experimentation across paid search and social
- Turn events into a measured pipeline channel
- Build the SME and accountant motion playbook
- Stand up an outbound engine alongside the sales development team
- Define, hire, and develop the demand generation team
- Integrate AI workflows and agents into team processes
Required qualifications
- B2B experience
- Experience owning a pipeline number across multiple verticals or segments
- Experience running paid, lifecycle, events and outbound as one system
- Experience managing agencies with clear goals
- Experience building a function
- Hands-on experience with platforms, numbers and copy
- Real fluency with AI including building and shipping agents, automations and workflows
Nice to have
- Payments, fintech or another regulated and technically complex product
- Experience through the £50–150M ARR band
Benefits
- Company Share Option Plan (CSOP)
- Annual discretionary bonus
- £1,000 to spend on flexible benefits including private medical insurance, gym membership and dental
- Wellbeing app with access to therapy, coaching, counselling, management training or mindfulness sessions
- 33 days annual leave including bank holidays plus birthday off
- Two-day onboarding programme ModStart
- Learning and development support
- Company-wide events
- Bike to work / E-bike scheme
Before you apply
- You will be asked to show AI capabilities during the process
- There is an AI component to the exercise you will do with us
About the company
Modulr is a payments automation platform that streamlines money movement. It is a regulated payments provider trusted by over 6,000 businesses.