Senior Demand Generation Manager

The role

You will own the demand generation and pipeline number for a priority vertical. You will work in a pod with a product marketer to run campaigns, paid acquisition, events, and lifecycle nurture.

What you will do

• Carry the quarterly pipeline commitment for a vertical
• Work as a pod with a product marketer and sales leads
• Run paid acquisition hands-on using search and social
• Set capture targets and track conversion for events
• Build lifecycle and nurture flows to move prospects through the funnel
• Partner with the SDR team on targeting, messaging and timing
• Build the playbook for the assigned vertical
• Build workflows and agents using AI to compress campaign cycles

Required qualifications

• 5+ years in B2B demand generation or growth
• Experience owning a vertical, segment or region end to end
• Experience running paid hands-on
• Comfortable across lifecycle, events and working with outbound
• Fluency in the funnel including conversion rates
• Ability to pull own reports and make decisions based on data
• Experience managing agencies and freelancers
• Real fluency with AI including building and shipping workflows or automations
• B2B experience

Nice to have

• Payments, fintech or another regulated and technically complex product
• Experience of longer sales cycles with several people in the buying decision

Benefits

• Company Share Option Plan (CSOP)
• Annual discretionary bonus
• £1,000 to spend on flexible benefits including private medical insurance, gym membership and dental
• Wellbeing app with access to therapy, coaching, counselling, management training or mindfulness sessions
• 33 days annual leave including bank holidays plus birthday off
• Two-day onboarding programme, ModStart
• Learning and development support
• Company-wide events
• Bike to work / E-bike scheme

Before you apply

• You will be asked to show AI workflows during the process
• There is an AI component to the exercise you will do with us

About the company

Modulr is a payments automation platform that streamlines money movement. It is a regulated payments provider with over 400 employees.