SEO Manager

The role

The SEO Manager will own and execute organic, local, and answer engine optimization strategies. This role involves managing direct reports and collaborating with marketing, brand, engineering, and product teams to drive visibility and lead generation.

What you will do

• Own and execute organic, local, and answer engine optimization strategy.
• Drive visibility and lead generation across search engines and generative AI platforms.
• Manage direct reports and provide strategic guidance to partners.
• Lead initiatives requiring alignment across marketing, brand, engineering, and product teams.
• Analyze and present SEO and AEO performance to marketing leadership and executive stakeholders.
• Test new tools, platforms, and strategies to improve organic visibility and lead quality.
• Translate SEO and AEO needs into clear requirements for execution.

Required qualifications

• 6 or more years of SEO experience at mid to large organizations with multiple locations
• 3 or more years of experience directly managing teams
• Advanced experience analyzing and optimizing content for organic lead generation
• Proven experience optimizing for generative AI engines, answer platforms, and emerging discovery tools
• Demonstrated success generating leads from organic search results pages, answer engines, and other organic acquisition channels
• Deep understanding of technical SEO and on-site optimization best practices
• Ability to deliver clear, actionable recommendations across content, internal linking, and technical improvements
• Proven experience building internal linking strategies, local SEO campaigns, content programs, site speed improvements, and usability enhancements
• Experience conducting regular competitive analysis for both local and national brands
• Strong understanding of local SEO ranking factors and performance drivers
• Proficiency with SEO and analytics tools including Conductor, SEMrush, Mouseflow, Google Analytics 4, Supermetrics, Google Business Profile, BrightLocal, Authority Labs, and similar platforms
• Experience influencing website UX and usability decisions across devices

Nice to have

• Exposure to the legal industry is a plus or relevant lead gen businesses
• Salesforce experience

Benefits

• medical and dental insurance
• 401(k) plan
• paid time off
• paid holidays

Before you apply

• Employer participates in E-Verify to confirm authorization to work in the U.S.

About the company

Morgan & Morgan, P.A. is the largest plaintiff law firm and media buyer in the country with offices in all 50 states. The company has over 5,000 employees nationwide and more than 35 years in the industry.