Manager, Marketing

The role

The Marketing Manager owns marketing performance across dedicated personal injury litigation areas. This person diagnoses funnel issues and works with creative, paid media, web, product, operations, and intake teams to improve results.

What you will do

• Own performance including spend, cost per intake and conversion to signed case.
• Diagnose where the funnel breaks when an area underperforms.
• Write hypotheses, launch tests, and report findings.
• Build annual plans, track monthly pacing, and forecast budgets.
• Partner with intake to improve lead quality and volume.
• Create creative and messaging briefs.
• Provide regular reporting to leadership.

Required qualifications

• 4+ years in marketing or digital media management, including direct accountability for a budget and an outcome metric such as cost per acquisition or cost per lead.
• A bachelor’s degree from an accredited university.
• Build own reports and forecasts in Excel or Google Sheets (pivot tables, lookups, scenario models).
• Experience with both brand and direct response marketing.
• Judgment under uncertainty.
• A record of moving work forward through people you do not manage.
• Close attention to detail in numbers, briefs and plans.

Nice to have

• SQL or a BI tool such as Power BI or Tableau
• Marketing in a regulated industry such as legal, healthcare, insurance or financial services.
• Experience with call-driven or lead-generation funnels, where an intake or sales team sits between the ad and the outcome.
• Planning across many local markets at once.

Benefits

• medical and dental insurance
• 401(k) plan
• paid time off
• paid holidays

About the company

Morgan & Morgan is the largest plaintiff’s law firm and legal media buyer in the country. Their mission is For the People.