Mozilla
Senior Marketing Manager - Japan (Contract)
Remote Japan. Posted 9 days ago
The role
This person will lead local execution and optimization of Firefox's integrated marketing program in Japan. They will manage agency delivery, creator campaigns, and product positioning to drive brand awareness and user acquisition.
What you will do
- Lead local campaign execution across awareness, consideration, acquisition and engagement.
- Manage local agency delivery across creative production, media and creators.
- Manage creator and UGC campaigns from briefing through performance evaluation.
- Partner with Product Marketing to adapt product positioning for Japanese audiences.
- Coordinate with Performance Marketing on localized acquisition creative and testing.
- Work with Analytics and agencies to monitor KPIs and budget pacing.
- Translate consumer research and cultural trends into campaign recommendations.
- Maintain delivery updates, flag risks, and document learnings.
Required qualifications
- Bilingual proficiency in Japanese and English
- 8-10 years of consumer marketing experience in Japan
- Experience marketing consumer apps or digital products, or demonstrably transferable experience driving consumer acquisition and engagement
- Proven ability to manage multiple agencies and coordinate creative development, media delivery and creator or UGC programs
- A strong understanding of paid and owned channels, how awareness and consideration support acquisition, and how to evaluate campaign effectiveness
- Confidence interpreting marketing data, monitoring budgets and turning results into practical optimization recommendations
- Strong program and project management skills
- Sound judgment in Japanese localization, consumer insights and cultural relevance
- Excellent collaboration skills and a track record of leading through influence across functions, time zones and cultures
- A proactive, hands-on approach
About the company
Mozilla Corporation is a non-profit-backed technology company that makes brands like Firefox. It is wholly owned by the non-profit 501(c) Mozilla Foundation.