Principal Strategist, Ad Measurement

The role

This role owns advanced measurement strategy and performance validation in the CTV ecosystem. You will partner with internal teams and external providers to influence customer decisions and inform product strategy.

What you will do

• Own best practices for advanced measurement and performance validation.
• Partner with Customer Success to design, evaluate, and interpret customer measurement approaches.
• Act as a strategic advisor to customers by translating complex results into actionable insights.
• Lead internal and external enablement on measurement rigor and analytical best practices.
• Contribute measurement-driven insights to go-to-market initiatives.
• Synthesize learnings to inform product strategy and roadmap discussions.
• Partner with external measurement vendors and internal Engineering teams to operationalize solutions.
• Serve as an escalation point for complex post-launch measurement challenges.
• Maintain expertise on the evolving CTV and AdTech measurement landscape.

Required qualifications

• 8+ years of experience in customer-facing solutions, product, analytics, or technical roles.
• Ownership over measurement strategy, performance validation, or complex analytical problem-solving.
• Prior experience in AdTech, MarTech, or performance marketing.
• Direct exposure to incrementality testing, lift studies, attribution, or experimental measurement frameworks.
• Ability to translate complex technical and analytic concepts into clear, executive-ready recommendations.
• Customer-centric mindset.
• Ability to work with Product, Engineering, Customer Success, and external partners.
• Analytical, solution-oriented approach.

Nice to have

• Familiarity with the CTV and performance marketing ecosystem, including measurement and attribution providers

About the company

MNTN provides advertising software for brands to reach their audience across Connected TV, web, and mobile. Their self-serve technology makes running TV ads as easy as search and social.