Associate Director, Loyalty Giving

The role

The Associate Director, Loyalty Giving leads the strategy to retain, reactivate, upgrade, and convert donors to increase revenue and long-term value. This role develops annual strategies, budgets, and performance targets while overseeing loyalty team operations and external partner relationships.

What you will do

• Lead MSF-USA's strategy to retain, reactivate, upgrade, and convert donors
• Develop vision, annual strategies, forecasts, budgets, and performance targets
• Lead audience-centered strategies to strengthen donor experience and grow donor value
• Oversee loyalty team operations and external partner relationships
• Lead the leadership and development of staff
• Collaborate with Integrated Channel Marketing to implement omnichannel campaigns
• Partner with stakeholders on conversion pathways to becoming sustainers, midlevel, legacy and high-value donors
• Identify and develop new audience segments or donors
• Design, develop, and deliver the donor engagement strategy
• Drive awareness and consideration through brand positioning

Required qualifications

• Minimum 7 years of progressive annual giving, mass market, or direct response fundraising
• Substantial experience leading retention, donor loyalty, and value growth strategies at scale
• Demonstrated experience across both midlevel giving and low-dollar donor programs
• Demonstrated success setting strategic direction and delivering measurable revenue and donor outcomes
• Proven track record managing significant revenue and expense budgets, forecasting, and ROI analysis
• Experience with direct mail, digital, telemarketing, peer-to-peer texting, and DRTV
• Demonstrated success designing and optimizing donor journeys
• Experience evaluating fundraising programs and launching new initiatives
• Strong analytical skills with experience interpreting data and mastery of loyalty and retention KPIs
• Experience using audience segmentation, donor insights, and predictive or propensity models
• Demonstrated track record managing vendor and agency partnerships and negotiating contracts
• Minimum two years' experience managing teams

Nice to have

• Experience building bridge or transition programs that move donors to higher-value relationship pathways
• Knowledge of charitable giving vehicles and emerging ways to give
• Working knowledge of project management systems and productivity tools
• Experience working for an emergency aid organization and/or agencies serving large non-profits and similar sector

Before you apply

• Employment may be contingent upon satisfactory reference checks and/or background screening

About the company

Doctors Without Borders/Médecins Sans Frontières (MSF) is an independent international organization that provides medical care to the people who need it most. MSF USA is one of 24 sections supporting the global movement.