Channel Lead

The role

You will lead the vision, voice, and execution for MrBeast's behind-the-scenes storytelling. You will build and lead a small team to capture and craft stories from the MrBeast ecosystem.

What you will do

• Lead the vision, tone, and publishing cadence for the MrBeast2 channel.
• Partner with main-channel production leads to identify compelling arcs.
• Ensure BTS content supports the broader MrBeast ecosystem.
• Use YouTube and social analytics to identify engagement-driving formats.
• Collaborate with content leadership to maintain channel identity.
• Experiment with new formats like vlogs, docu-style, and mini-series.
• Build and maintain organizational systems for footage, workflows, and calendars.
• Turn spontaneous moments into clear, entertaining narratives.

Required qualifications

• 7–10+ years in YouTube or content production.
• Proven success leading small, high-output creative teams in fast-moving, creator-driven environments.
• Deep understanding of YouTube storytelling including pacing, title/thumbnail, and narrative rhythm.
• Strong editorial instinct.
• Ability to think both creatively and analytically.
• Ability to synthesize chaos into clarity.
• Excellent communication and people-management skills.
• Curiosity, humility, and high creative standards.
• Ability to work onsite in Greenville, NC.

Nice to have

• Hands-on experience as a creator or working directly with creators

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.