Senior Social Media Strategy Manager

The role

The Senior Social Media Strategy Manager develops social media strategies for Beast Industries CPG brands. This role filters creative energy into strategic execution by providing trend intelligence and competitive context to the creative team.

What you will do

• Develop social media strategies for brand moments, seasonal pushes, and product launches.
• Lead ongoing trend research across TikTok, Instagram, YouTube, X/Twitter, and emerging platforms.
• Work with the creative team to filter and pressure-test content concepts.
• Build and maintain a competitive intelligence practice through monthly audits.
• Track how brands engage Gen Z and Gen Alpha audiences.
• Pull and analyze social analytics from Emplifi and platform dashboards.
• Write detailed MrBeast channel integration briefs.
• Build creative decks and strategic presentations.
• Collaborate with the Creator Partnerships Manager to evaluate creator-brand fit.
• Define and refine brand presence on platforms including voice, format, and cadence.

Required qualifications

• 3-5 years of experience in social media strategy, content strategy, or brand strategy for consumer-facing brands
• Demonstrated ability to translate trend research and competitive analysis into actionable creative direction
• Strong analytical skills with experience pulling insights from social analytics platforms (Emplifi, Sprout, or similar)
• Proven ability to write compelling strategic briefs and campaign frameworks
• Deep, demonstrable fluency in internet culture, meme formats, creator ecosystems, and short-form video trends
• Experience working across multiple brands or products

Nice to have

• Experience working alongside or embedded within a creative team in a strategic advisory capacity
• Background in or strong understanding of the MrBeast content ecosystem and creator-native video formats
• Experience with TikTok Shop content strategy or social commerce
• Track record of identifying trends early and shaping how a brand responds to them
• Experience developing campaign strategies for product launches or seasonal brand moments
• Consumer brand, apparel, entertainment, creator economy, or agency experience

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.