Director, Mobile Marketing

The role

The Director of Mobile Marketing will lead day-to-day marketing operations, go-to-market execution, and subscriber-growth programs for a new telecommunications and mobile business. This role translates business and brand strategies into execution plans across customer acquisition, lifecycle marketing, retail, CRM, and partner channels.

What you will do

• Lead development and execution of go-to-market plans for the telecommunications and mobile business.
• Translate approved strategies into detailed launch plans, workstreams, timelines, budgets, and deliverables.
• Coordinate marketing execution for mobile plans, pricing, promotional offers, and device programs.
• Develop customer-facing communications explaining plan value and service features.
• Develop and execute customer-acquisition programs across digital, retail, affiliate, and partner channels.
• Own operational development of customer onboarding, engagement, retention, and renewal communications.
• Execute referral, family-plan, and household-expansion programs.
• Lead day-to-day coordination of retail and distribution marketing.
• Manage day-to-day mobile marketing workstreams with the designated telecommunications partner.
• Build and lead a focused team supporting mobile go-to-market execution and marketing operations.

Required qualifications

• 10–12 years of progressive marketing experience.
• Significant experience in telecommunications, wireless, mobile, subscription services, or an adjacent category.
• Strong background in mobile go-to-market execution, subscriber marketing, lifecycle marketing, CRM, retail marketing, or growth operations.
• Demonstrated experience supporting customer acquisition, activation, retention, referral, and household-growth programs.
• Experience coordinating marketing programs with telecommunications carriers, retailers, distribution partners, or large enterprise organizations.
• Strong understanding of mobile-plan economics, switching behavior, device programs, promotional offers, customer onboarding, and churn.
• Experience managing complex cross-functional initiatives involving product, retail, customer service, analytics, finance, legal, operations, and external partners.
• Strong operational and program-management capabilities.
• Ability to translate approved strategies into detailed, executable plans.
• Experience managing agencies, production partners, CRM teams, media teams, and other external resources.
• Strong communication, presentation, and stakeholder-management skills.
• Demonstrated comfort working with performance data and marketing analytics.

Nice to have

• Experience with creator-led brands or entertainment businesses is helpful

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.