Director of Insights

The role

You will act as the architect of the audience narrative by translating first-party signals into commercial narratives for Sales. You will author category perspectives, host webinars, and represent the company at industry events.

What you will do

• Spearhead proprietary research and package first-party audience signals for Sales.
• Publish category-defining perspectives across priority verticals.
• Represent MrBeast on major industry stages, webinars, and executive roundtables.
• Partner with VPs and Account Directors to develop research angles for partnership pitches.
• Maintain a hands-on approach to crafting protocols, verifying citations, editing reports, and designing presentations.
• Host MrBeast-branded webinars and briefings for agency partners and brand-side marketing leaders.
• Draft, edit, verify citations, develop study protocols, and build presentation decks.

Required qualifications

• 15+ years of experience in media research thought leadership, brand marketing strategy, industry analysis, or executive-level insights at a publisher, platform, agency, or research firm.
• A substantive published body of work, including original studies, category perspectives, or research publications.
• Strong stage presence with experience delivering keynotes, moderating panels, or presenting research to client audiences.
• Fluency across Google Analytics, Nielsen, Comscore, and MRI-Simmons.
• Proven ability to combine first-party and third-party data sources into persuasive commercial narratives.
• Direct experience turning a publisher’s or platform’s first-party audience data into pitch-ready stories.
• Excellent writing, editing, presentation, and citation-verification skills.
• Willingness to remain hands-on and complete detailed work for studies, presentations, or pitches.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.