Creative Director, Viral Marketing

The role

The Creative Director leads creative development for Viral Marketing initiatives from brief to execution. You will translate business objectives into ideas for social content, creator collaborations, stunts, and experiences across the MrBeast ecosystem.

What you will do

• Lead creative development for Viral Marketing initiatives from brief through execution.
• Translate business goals and audience insights into creative ideas.
• Develop concepts for social content, creator collaborations, launches, stunts, and challenges.
• Write and oversee scripts, treatments, concepts, and creative presentations.
• Lead brainstorms and creative working sessions.
• Direct and mentor writers, art directors, designers, freelancers, and agencies.
• Partner with Production to make ambitious ideas executable.
• Collaborate with Growth/Analytics to apply audience behavior learnings to future work.
• Work with Partnerships to identify brands, platforms, and creators.
• Present creative work to senior leadership and stakeholders.

Required qualifications

• 8+ years of experience in creative leadership, advertising, entertainment, digital media, social, creator-led businesses, or similarly high-velocity creative environments.
• A portfolio demonstrating exceptional conceptual thinking and work that generated meaningful audience attention or participation.
• Demonstrated ability to translate business objectives into simple, powerful creative ideas.
• Strong understanding of internet-native entertainment, social platforms, creators, and audience behavior.
• Exceptional writing, storytelling, presentation, and creative-direction skills.
• Experience leading multidisciplinary creative teams and external creative partners.
• Ability to develop ideas quickly while maintaining a high creative standard.
• Strong creative judgment and the ability to distinguish personal preference from what will work for the audience and business objective.
• Experience presenting and defending creative work with senior executives and business stakeholders.
• Ability to manage multiple simultaneous initiatives with changing priorities and aggressive timelines.
• Experience creating work for YouTube or other creator-led platforms.
• Experience with creator partnerships, social-first entertainment, branded entertainment, or original content formats.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.