Copywriter, Viral Marketing

The role

You will develop original creative concepts in partnership with an Art Director. You will write scripts, hooks, and titles for social content, creator collaborations, and product launches.

What you will do

• Develop original creative concepts in partnership with an Art Director
• Turn business objectives and audience insights into entertaining ideas
• Develop concepts across social content, creator collaborations, and product launches
• Bring a verbal and narrative perspective through hooks, scripts, and titles
• Build scripts and narrative structures around internet-native viewing behavior
• Write for creators in a way that feels natural to their individual voices
• Develop participation mechanics, prompts, and calls to action
• Work with Art Directors to build presentations for stakeholders
• Stay close to Production to adapt scripts and dialogue during execution
• Partner with Post-Production on narrative structure, pacing, and copy-driven elements

Required qualifications

• 5+ years of professional copywriting or creative experience in entertainment, digital media, advertising, social, creator-led businesses, agencies, or similarly fast-moving creative environments
• A portfolio that demonstrates both conceptual thinking and strong writing execution
• Experience originating ideas from a brief
• Strong command of language, storytelling, scripting, structure, tone, naming, and editing
• A strong understanding of internet-native entertainment, creators, social platforms, and audience behavior
• Experience developing ideas collaboratively with Art Directors and other creative partners
• The range to write everything from a single hook or title to a longer script
• An ability to take complicated products, propositions, or business objectives and turn them into language people can quickly understand and care about
• Strong creative judgment
• The ability to generate and improve ideas quickly
• Comfort receiving direct feedback, challenging a creative partner constructively, and changing direction
• Strong presentation skills

Nice to have

• portfolio ideally including work developed alongside an Art Director or creative partner

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.