Director of Sales Planning

The role

You will lead market intelligence and sales-planning work to help the commercial organization focus on specific brands and opportunities. You will use data, third-party intelligence tools, and the content calendar to identify targets and create actionable sales strategies.

What you will do

• Use first-party data, market intelligence, and third-party tools to segment the market and identify target brands, agencies, and categories.
• Translate the content calendar into target lists aligned with programming and partnership opportunities.
• Build repeatable market-segmentation frameworks to prioritize prospects.
• Partner with VPs and Sales leadership to define go-to-market focus areas and sales priorities.
• Feed sellers warm, actionable leads with context and intelligence.
• Develop account and category insights using Salesforce, ZoomInfo, MediaRadar, and Winmo.
• Identify whitespace opportunities, emerging categories, and brand spending signals.
• Establish and maintain planning cadences connecting content, commercial priorities, and pipeline development.
• Partner with Revenue Operations to ensure target-account data and segmentation logic are accurate in Salesforce.
• Create executive-ready reporting on market opportunity, sales focus, and pipeline health.

Required qualifications

• 8-10+ years of experience in sales strategy, sales planning, revenue strategy, market intelligence, business development, or a related commercial function.
• Demonstrated experience using B2B market segmentation to identify, prioritize, and activate high-potential target accounts.
• Strong working knowledge of Salesforce, ZoomInfo, MediaRadar, Winmo, and related CRM and sales-intelligence tools.
• Experience translating market data, content opportunities, or commercial signals into targeted lead-generation strategies.
• Proven ability to build practical, data-informed recommendations for sales leaders and front-line sellers.
• Strong understanding of B2B sales motions, account prioritization, pipeline development, and revenue forecasting.
• Advanced analytical and strategic-thinking skills.
• Experience partnering cross-functionally with Sales, Revenue Operations, Marketing, Content, and executive leadership.
• Strong organizational skills and the ability to build scalable planning processes in a fast-moving environment.
• Excellent written and verbal communication skills.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.