Channel Director - General

The role

The Channel Director owns the holistic performance of YouTube channels within the WatchTime Studios portfolio. This person manages P&Ls, creative direction, and execution to drive audience growth and financial results.

What you will do

• Own the P&L of WatchTime Studios channels including revenue, costs, margin targets, and team overhead.
• Partner with the Creative Director to own channel creative direction and execute content strategy.
• Oversee the full lifecycle of content from concept through release.
• Partner with cross-functional teams on publishing execution.
• Set and deliver channel performance goals across views, retention, click-through, audience growth, and revenue.
• Analyze channel performance and provide data-backed recommendations to Quality.
• Partner with production and post-production teams to keep videos on schedule, on budget, and at the expected quality bar.
• Oversee channel team members including Creative Directors and Producers.
• Collaborate with cross-functional Beast Industries teams on monetization and brand integrations.

Required qualifications

• 10+ years of experience in digital video or creator-led content.
• Direct ownership of the performance of one or multiple YouTube or social media channels.
• Experience owning a P&L or budget for a content business.
• Demonstrated track record of growing YouTube or social media channels.
• Deep working knowledge of YouTube analytics, packaging, and platform ranking signals.
• Strong editorial judgment.
• Experience overseeing content teams and managing production budgets.
• Comfort making fast decisions with incomplete data and being accountable for outcomes.

Benefits

• Competitive Salary
• Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
• Company contributions to employee Health Savings Accounts (HSA)
• 401k Plan with Safe Harbor company-matching
• Flexible vacation policy and paid company holidays
• Company-provided technology package
• Relocation assistance where applicable, including travel and company-provided housing for the first 90 days

About the company

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, popularly known as MrBeast. The company operates across digital media, philanthropy, consumer products, and innovative business initiatives.