Event Marketing Manager

The role

You will own the end-to-end execution of regional event programs including roadshows, roundtables, executive dinners, and trade shows. You will work with demand generation leadership to design events that generate sales qualified leads and pipeline.

What you will do

• Own end-to-end planning and execution of regional events from venue selection through on-site delivery
• Partner with sales leadership to select regions, target accounts, and personas
• Manage event budgets, vendors, and logistics
• Support the Director of Event Marketing on tier-one industry conferences and trade shows
• Own dinners, receptions, and ancillary activities attached to industry events
• Support partner event activations and co-marketing initiatives
• Build and maintain event tracking and attribution framework in Marketo and Salesforce
• Report on event performance against SQL, pipeline, and ROI targets
• Run coordinated pre-event outreach plays with the BDR team
• Orchestrate on-site meeting programs and post-event follow-up sprints

Required qualifications

• 3+ years of experience in event marketing, field marketing, or demand generation for B2B companies
• Proven track record of running regional events that generated measurable SQLs and pipeline
• Hands-on experience with Marketo, Salesforce, and event management platforms
• Strong analytical instincts
• Experience partnering directly with BDR/SDR teams on pre- and post-event conversion plays
• Exceptional project management and vendor management skills
• Willingness to travel for regional, industry, and partner events (~25–40%)

Nice to have

• Familiarity with attribution tools like HockeyStack
• Experience marketing to financial institutions or in fintech

About the company

MX is a financial technology company that builds data infrastructure and intelligent solutions for banks, credit unions, and fintechs. The company aims to empower the world to be financially strong.