Lifecycle Marketing & Automation Manager

The role

This role builds and executes lifecycle marketing campaigns and loyalty initiatives. You will manage marketing automation, customer journeys, and HubSpot administration to improve engagement and retention.

What you will do

• Build, execute, and optimize lifecycle marketing campaigns across email and other channels.
• Develop automated customer journeys for onboarding, activation, engagement, retention, loyalty, and re-engagement.
• Identify opportunities to improve customer experiences through behavioral triggers, personalization, and segmentation.
• Collaborate with marketing leadership to translate business objectives into campaigns.
• Monitor campaign performance and recommend improvements.
• Own day-to-day marketing execution and operational management of the customer loyalty program.
• Manage loyalty communications, reward campaigns, and member engagement initiatives.
• Serve as primary hands-on administrator of HubSpot.
• Manage and optimize connections between HubSpot and other marketing platforms and data sources.
• Independently build, test, launch, and manage marketing campaigns and automated workflows.

Required qualifications

• 3–5+ years of experience in lifecycle marketing, marketing automation, CRM marketing, or marketing operations.
• Strong, hands-on experience with HubSpot Marketing Hub, including campaign execution, workflows, automation, segmentation, and reporting.
• Demonstrated experience developing and managing automated customer journeys across multiple lifecycle stages.
• Experience working with marketing technology integrations, customer data flows, and connected platforms.
• Strong understanding of email marketing, audience segmentation, personalization, and customer engagement strategies.
• Ability to independently translate business objectives into marketing campaigns, automation workflows, and technical solutions.
• Analytical mindset with experience evaluating campaign performance and identifying optimization opportunities.
• Excellent attention to detail, problem-solving skills, and ability to manage multiple priorities in a fast-paced environment.
• Comfortable collaborating across Marketing, Product, Engineering, and Analytics teams.

Nice to have

• Experience managing or supporting customer loyalty, rewards, or retention programs.
• HubSpot Marketing Hub or Marketing Software certifications.
• Experience with APIs, webhooks, integration platforms, or marketing data synchronization.
• Familiarity with additional marketing platforms such as Braze, SendGrid, or similar tools.
• Experience with GA4, marketing attribution, and customer behavior analytics.
• Background in B2C, e-commerce, fintech, subscription, or other high-volume digital businesses.

Benefits

• Comprehensive benefits
• Performance-based incentives

Before you apply

• Applicants must be authorized to work in the applicable country without employer sponsorship.
• The Company does not offer visa sponsorship or immigration assistance for this position.

About the company

My Funded Futures is transforming the world of proprietary trading by giving traders the capital, tools, and community they need to succeed.