Influencer Marketing Manager

The role

You will lead the day-to-day execution of the influencer program and manage a team of influencer specialists. You will oversee creator communications, manage budgets, and develop influencer strategies to drive growth.

What you will do

• Oversee creator communications and support the partnership lifecycle
• Build and maintain relationships with creators, talent managers, and agencies
• Evaluate incoming and proposed influencer deals
• Manage relationships with celebrity and macro influencers
• Review creator content for brand standards and campaign objectives
• Track influencer performance against KPIs and report results
• Manage influencer budgets and allocate spend
• Partner with cross-functional teams to support marketing campaigns
• Lead, coach, and develop influencer specialists
• Improve and build automated processes for team efficiency

Required qualifications

• 5-7 years of experience in influencer, creator, or social media marketing
• Experience managing celebrity or macro talent
• Proven experience managing budgets and negotiating or overseeing creator contracts
• Experience leading or mentoring team members
• Strong analytical skills with experience in attribution, performance reporting, and ROI analysis
• Excellent communication, relationship-building, and negotiation skills
• Strong understanding of TikTok, Instagram, and YouTube creator ecosystems
• Ability to manage multiple priorities in a fast-paced environment
• Experience in health, fitness, nutrition, or consumer subscription apps
• Familiarity with mobile measurement partners, affiliate platforms, and creator management tools

Nice to have

• Experience with AI tools and automations

Benefits

• Healthcare, including medical, dental, and vision
• Parental planning and paid maternity and paternity leave
• Mental health benefits and dedicated mental health days
• Annual performance bonus
• 401(k) plan and match
• Responsible time off
• Monthly wellness and technology allowances
• 2 days per calendar year for volunteer service
• Mentorship program
• Assistance for fertility-related matters
• Access to MyFitnessPal Premium
• Virtual learning and development library

Before you apply

• MyFitnessPal participates in E-Verify

About the company

MyFitnessPal's mission is to enable people to make healthy choices. The company celebrates unique points of view and maintains a collaborative and inclusive environment.