Lifecycle Manager

About the job

About the opportunity As a Lifecycle Manager for Subscription & Loyalty, you will take end-to-end ownership of the lifecycle customer communication strategy to drive paid tier adoption, maximise recurring revenue, and grow customer Lifetime Value (LTV). Partnering closely with Product, Product Marketing, Analytics, and fellow Lifecycle domain leads, you will leverage CRM automation and AI-driven workflows to accelerate upgrades, drive adoption of premium banking features, and systematically combat downgrades. In this role, you will: - Own and execute the lifecycle strategy for paid tiers and loyalty initiatives, moving key metrics across paid tier conversions, premium feature engagement, and…