Senior Marketing Manager

The role

You will own the day-to-day content output including blog posts, email newsletters, social copy, and sales collateral. You will turn technical product details and customer stories into written content for security, IT, or HR buyers.

What you will do

• Write and edit blog posts, thought-leadership articles, email newsletters, and website copy updates.
• Maintain consistent voice and terminology using Nametag's messaging and style guide.
• Turn technical product detail into copy for security, IT, or HR buyers.
• Write and refresh customer-facing collateral like one-pagers, solution briefs, and customer stories.
• Turn customer conversations and Customer Success input into proof points and case studies.
• Write copy supporting Growth Marketing's campaigns across email, social, paid, and landing pages.
• Support A/B testing of messaging and creative with fresh copy variants.
• Produce content supporting conference presence and field events.
• Own and maintain the marketing content calendar.
• Track content performance including engagement, email metrics, and content-influenced pipeline.

Required qualifications

• ~8 years in B2B marketing, with some of that time in a content-heavy role: content marketing, editorial, communications, or a marketing generalist role centered on writing.
• Genuine comfort as a generalist.
• Ability to turn a customer conversation, a product spec, or a conference talk into content.
• Working familiarity with marketing tools such as HubSpot, Google Analytics, and a CMS (Webflow or similar).
• Strong organizational and project management skills.
• A strong sense of ownership and a bias toward shipping.

Nice to have

• Experience marketing to technical or security-conscious B2B audiences; cybersecurity, IAM, or enterprise IT experience is a strong plus.
• Light design-tool comfort (e.g., Canva) is useful

Benefits

• Competitive salary
• Meaningful equity ownership
• Comprehensive health benefits (medical, dental, vision)
• Flexible paid time off
• Quarterly team off-sites and travel support
• New computer hardware and equipment
• An inclusive environment where your voice has impact and your work drives change

About the company

Nametag is building the future of secure digital identity to protect human identity and restore trust in the AI era. They provide workforce-grade identity verification to global enterprises to prevent social engineering and deepfake impersonation attacks.