Nametag
Director of Product Marketing
Remote. Posted a month ago
The role
The Director of Product Marketing will own positioning, product launches, and sales enablement for Nametag's identity verification platform. This senior individual-contributor role involves creating messaging, competitive intelligence, and training sales teams.
What you will do
- Own core identity verification narratives and messaging consistency
- Lead go-to-market plans for new product modules and features
- Build repeatable launch frameworks including messaging and stakeholder mapping
- Develop competitive battlecards and differentiation materials
- Create sales enablement materials like one-pagers, talk tracks, and master decks
- Train Sales and Solutions Engineering on positioning and competitive intelligence
- Brief industry analysts and manage participation in research reports
- Represent the product story at industry events and webinars
- Communicate pricing and packaging for the core platform
- Develop customer stories and case studies
Required qualifications
- 8+ years in product marketing
- Several years at a B2B cybersecurity, identity, or enterprise security software company
- Track record of owning positioning and messaging for a technical security product
- Experience leading product launches end to end
- Deep fluency with enterprise security buyers and B2B security sales cycles
- Excellent, disciplined writing
Nice to have
- Familiarity with the ITSM/IAM integration ecosystem (Okta, ServiceNow, Microsoft Entra ID, Zendesk)
- Experience partnering with industry analysts (Gartner, Forrester, KuppingerCole, or similar)
- Experience with sales enablement tooling (e.g., HubSpot)
- Experience building or maintaining ROI/TCO models
- Enthusiasm for integrating AI tools like Claude into your everyday workflow
Benefits
- Competitive salary
- Meaningful equity ownership
- Comprehensive health benefits (medical, dental, vision)
- Flexible paid time off
- Quarterly team off-sites and travel support
- New computer hardware and equipment
About the company
Nametag is building the future of secure digital identity to protect human identity and restore trust in the AI era. They provide workforce-grade identity verification to prevent social engineering and deepfake impersonation attacks.