Vice President, Marketing Strategy

The role

The Vice President, Marketing leads operational planning and execution of marketing strategies across NPR's portfolio. This role manages a team of marketing professionals to grow and retain diverse audiences for podcasts, programs, and platforms.

What you will do

• Partner across divisions to identify audience opportunities and propose initiatives.
• Manage, guide, and mentor a team of marketing professionals.
• Define target audiences, perform competitive analyses, and set KPIs.
• Create cohesion and consistency across marketing strategy work.
• Maintain and enforce a consistent brand expression and voice.
• Develop third-party publisher and brand partnerships.
• Strengthen partnerships with the Member station network.
• Set operational priorities and manage project workflows with the CMO.
• Build cross-functional relationships across the organization.
• Measure project success using industry-standard metrics.

Required qualifications

• 12 to 15+ years of progressive marketing experience.
• 7+ years in a senior management role overseeing multidisciplinary teams and project budgets.
• Proven track record of operationalizing strategic goals into execution roadmaps.
• Experience leading cross-functional project teams through product or campaign launches.
• Hands-on experience executing integrated marketing campaigns across broadcast, podcasting, digital, social, email, and mobile app.
• Proficiency in establishing performance benchmarks and leveraging audience measurement metrics.
• Strong listening, writing, and speaking skills.
• Knowledge of best marketing practices for email, display ads, websites, and apps.
• Exceptional collaboration skills.
• Deep knowledge of audience acquisition, retention, and engagement practices.
• Outstanding written, verbal, and interpersonal communication skills.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; or equivalent practical experience.

Nice to have

• Knowledge of the public media landscape.
• Direct experience at a Member station or in close collaboration with federated systems.
• Experience managing external creative or digital advertising agency relationships.
• Experience supporting product marketing, merchandising, or consumer brand expansion.
• Understanding of the dynamics between national network programming and local station engagement.
• Experience working alongside product development, digital design, and editorial teams.
• Advanced degree (e.g., MBA)

Benefits

• Medical
• Dental
• Vision
• Life/ accidental death and dismemberment
• Long-term disability
• Short-term disability
• Voluntary retirement savings
• Paid time off
• Access to health and wellness
• Financial well-being

About the company

NPR is a mission-driven multimedia organization that produces news, information, and music programming in partnership with hundreds of independent public radio stations.