Marketing Campaign (IP/Branding)

The role

This person will develop and implement IP collaboration strategies and plans. They will manage cross-industry brand partnerships and conduct market research for project expansion.

What you will do

• Develop and implement IP collaboration strategies and plans according to product milestones and needs.
• Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
• Conduct market research for project expansion to identify suitable partners for online and offline promotions.
• Plan communication strategies for brand and IP collaborations.
• Take accountability for the effectiveness of partnership campaigns.
• Review campaign performance by integrating marketing activities, product conversion, and user research data.
• Optimize future promotional efforts.

Required qualifications

• Bachelor’s degree or above
• Strong passion for games
• Familiarity with the content and viral mechanisms of major overseas social media platforms
• Ability to transform trending topics into creative ideas
• Possess certain brand and media resources
• Ability to review campaign performance by integrating marketing activities, product conversion, and user research data
• Strong learning and execution skills
• Open-minded and inclusive in cross-cultural communication
• Excellent teamwork spirit
• Resilience under pressure
• Fluent in English, capable of using it as a working language
• Proficiency in Chinese

Before you apply

• All UK-based positions are eligible for visa sponsorship

About the company

NetEase, Inc. is a leading internet technology company based in China that provides premium online services centered around content creation. The company develops and operates mobile and PC games.