Neteasegames
Social Media User Growth Manager
Singapore-Guoco Midtown. Posted 3 months ago
The role
You will drive user acquisition, revenue growth, and marketing initiatives across overseas markets. You will lead product monetization, execute campaigns, and develop localized operating strategies.
What you will do
- Lead product monetization initiatives including pricing plans, promotions, conversion funnels, and lifecycle operations
- Plan and execute online and offline campaigns, product launches, user growth programs, and co-marketing initiatives
- Develop localized operating strategies based on overseas market insights
- Own the full lifecycle of events and campaigns
- Develop and manage overseas channels, communities, content platforms, and partnership resources
- Track key operational metrics and analyze campaign and monetization performance
- Gather user feedback and market insights to support product improvements
- Collaborate cross-functionally to ensure projects are delivered efficiently and effectively
Required qualifications
- 1–3 years of experience in product operations, monetization, growth, marketing, or event operations
- In-depth understanding of user growth, campaign planning, channel operations, content operations, and paid conversion
- Strong analytical skills to identify problems and develop data-driven optimization plans
- Strong project management and cross-functional communication skills
- Ability to independently drive projects from planning to execution
- Ability and willingness to use AI tools to improve productivity
- Fluent in both English and Chinese
- Strong ownership, execution, learning, and problem-solving skills
- Comfortable working on multiple regions and familiar with cultural nuances and behavioral differences
Nice to have
- Experience in international markets
- Experience using remote desktop or remote control products such as AnyDesk, TeamViewer, or Chrome Remote Desktop
- Proven success in product monetization, paid conversion, or revenue growth
- Experience with overseas product launches, channel acquisition, community operations, or growth campaigns
- Experience working with SaaS, productivity tools, B2B, or B2C products
About the company
neteasegames