SG Campus Recruitment - User Acquisition Associate

The role

This person will execute paid user acquisition campaigns on Meta, Google, TikTok, and app store channels. They will manage budgets, perform creative testing, and monitor core metrics to optimize ROAS.

What you will do

• Execute paid user acquisition campaigns on Meta, Google, TikTok, and app store channels
• Manage daily budgets and bidding
• Participate in A/B testing of ad creatives
• Iterate high-converting creatives with the creative team
• Monitor core metrics including CPI, ROAS, and retention
• Produce daily and weekly acquisition reports
• Support ASO (App Store Optimization)
• Support influencer and KOC collaboration campaigns
• Support target-market UA strategy reviews and budget allocation recommendation

Required qualifications

• Bachelor's degree or above in Marketing, Business, Data, Media, Communications, Computer Science or related fields
• Data-sensitive
• Proficient in Excel / Google Sheets
• Understands basic growth metrics (CPI / LTV / ROAS)
• Clear logical thinking
• Results-driven mindset
• Able to work in a fast-paced acquisition environment
• Fully bilingual and fluent in both English and Chinese (written and spoken)

Nice to have

• Familiarity with Meta Ads / Google Ads backend
• Internship experience in ad buying
• Multilingual ability (target-market languages / Chinese)
• Casual game player experience
• Understanding of performance creative logic

About the company

NetEase, Inc. is a leading internet technology company based in China that provides premium online services centered around content creation. The company develops and operates mobile and PC games.