Overseas Content Marketing Specialist

The role

This person will manage and operate overseas communities for multiple game titles across platforms like Facebook, Twitter/X, TikTok, and Discord. They will develop community strategies, execute creative content, and plan online and offline community activities.

What you will do

• Manage and operate overseas communities for multiple game titles across Facebook, Twitter/X, TikTok, and Discord.
• Develop community strategies, manage content calendars, plan community activities, and monitor player sentiment.
• Build the foundational community framework for new game launches in international markets.
• Drive user acquisition, engagement, retention, and overall community health.
• Identify player needs and insights to develop and execute creative content ideas.
• Plan and execute both online and offline community activities.
• Manage the full lifecycle of campaigns and trending-topic initiatives including planning, execution, and performance tracking.

Required qualifications

• Proficiency in English and Mandarin.
• Strong understanding of European and North American cultures.
• Clear insights into player audiences and the gaming industry.
• Strong execution, communication, and coordination skills.
• Good sense of quality and aesthetics when reviewing and refining creative assets and copy.
• Able to perform well under pressure.
• Strong sense of responsibility.
• Collaborative, team-oriented mindset.

Nice to have

• Proficiency in an additional language such as Spanish or Portuguese.
• Experience playing open-world games on PC or console.

About the company

NetEase, Inc. is a leading internet technology company based in China that provides premium online services centered around content creation. The company develops and operates popular mobile and PC games through in-house R&D capabilities.