Senior Product Marketing Manager

The role

You will expand and manage overseas gaming community channels. You will identify and partner with community owners and core player organisers to drive user growth, GMV and ROI.

What you will do

• Expand and operate overseas game communities and community channels
• Source new partnership resources to drive user growth, GMV and ROI
• Identify and build relationships with community owners, admins, and core player organisers
• Design and execute partnership models including CPS deals, exclusive offers, community events, and bot integrations
• Plan community growth campaigns around new game launches, version updates, and trending game topics
• Track traffic, payment, and conversion performance
• Build and maintain a community resource library and partnership SOPs
• Explore AI and bot tools to improve outreach and operational efficiency

Required qualifications

• Bachelor's degree or above
• Strong cold outreach, business communication, and relationship management skills
• Proven ability to build partnerships from scratch
• Good understanding of overseas gaming community ecosystems
• Able to use English as a working language

Nice to have

• Experience in overseas community operations, partnerships, affiliate marketing, KOL/KOC engagement, or game operations
• Existing community or partnership resources in European or North American markets
• Avid gamer with strong familiarity with overseas player culture

About the company

neteasegames