Senior Demand Generation Marketing Manager

The role

You will own paid acquisition end to end, including strategy, channel selection, budget, and agency relationships. You will build the paid layer to extend Netlify's organic reach and work with various marketing teams to ensure user conversion.

What you will do

• Build and own Netlify's paid acquisition strategy including paid search, paid social, retargeting, and sponsorships.
• Design tests to prove which channels and audiences drive incremental growth.
• Manage agency relationships by setting briefs and holding them accountable to targets.
• Own budget planning, pacing, and ROI reporting for all paid spend.
• Partner with Marketing Operations to ensure attribution and UTM tracking.
• Define target audiences and channel mix aligned to Netlify's ICP.
• Partner with Product Marketing on messaging inputs for paid creative.
• Build the measurement framework for CAC, signup/pipeline contribution, and payback.
• Partner with Lifecycle and Campaigns to ensure paid-acquired users flow into onboarding journeys.
• Build the roadmap and case for a fully staffed paid/performance team.

Required qualifications

• 6+ years in demand generation or performance marketing.
• Direct ownership of a paid acquisition budget in a B2B SaaS or product-led growth environment.
• Hands-on experience running paid search, paid social, and retargeting programs.
• Track record of standing up or significantly scaling a paid acquisition program at an early stage.
• Experience managing an external agency or partner relationship.
• Working knowledge of attribution and marketing measurement.
• History of partnering with Marketing Ops or Data teams to get tracking right.

Nice to have

• Some experience marketing to developers or technical audiences
• Experience with a PLG motion where paid acquisition runs alongside a large organic and self-serve funnel

Benefits

• Salary
• Robust benefits
• Participation in Netlify's equity plan

About the company

Netlify is a product-led growth company and a Series D company that has raised over $200M. It is a fully distributed company that provides a platform to build, deploy, and scale modern web applications.