Brand Success Lead - Grapevine

The role

The Brand Success Lead will manage brand relationships and program execution for a portfolio of DTC brands. This person will develop creative strategies, oversee content production, and analyze campaign performance to drive growth.

What you will do

• Serve as the primary point of contact for a portfolio of DTC brands.
• Manage day-to-day workflows across the ad delivery process.
• Partner with brands and internal creative strategists to define performance-driven creative strategies.
• Build growth roadmaps that combine written and visual content.
• Oversee content production from concept through final delivery.
• Provide feedback on UGC, video, static ads, and written content.
• Analyze campaign performance to guide creative iterations and optimize content.
• Work closely with Content Strategists and cross-functional teams.
• Explore new ideas and strategies to improve performance and expand program impact.

Required qualifications

• Bachelor’s degree or equivalent experience
• 3-5 years of experience across startups, performance marketing, analytics, consulting, or other growth-oriented industries
• Strong interest in marketing, creative strategy, and consumer brands
• Proficiency in Excel and PowerPoint
• Ability to work with and analyze data
• Business curiosity and awareness
• Entrepreneurial, builder mindset
• Strong organization and project management skills
• Clear and compelling communication skills
• Collaborative and positive approach
• Sense of ownership and accountability
• Curious, team-first mindset

Nice to have

• Previous experience in a client facing role, with expertise in presenting recommendations and analyzing insights to share directly with stakeholders

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• Fun company events & off-sites

About the company

New Engen is a digital marketing agency that helps brands grow by integrating media, creative, analytics, influencer, and retail strategies. Grapevine is New Engen’s scalable solution that helps brands license high-performing third-party creator content.