Senior Creative Strategist - Donut Studios

The role

You will develop performance-driven creative and messaging strategies for brands across digital channels. You will serve as a creative strategy lead for clients and partner with media teams to optimize campaign performance.

What you will do

• Develop creative and messaging strategies for digital channels including Facebook, Instagram, TikTok, YouTube, and display.
• Serve as the Creative Strategy Lead for assigned client accounts.
• Analyze consumer mindsets, attitudes, and behaviors to inform creative concepts.
• Partner with media counterparts to review campaign performance and improve results.
• Manage creative launch pipelines and coordinate with media partners.
• Develop creative briefs and manage assignments using Asana and Slack.
• Review scripts, concepts, and final deliverables for quality and brand alignment.
• Build processes and workflows to support collaboration between creative, media, and client teams.

Required qualifications

• 4+ years of experience in paid social creative strategy
• Strong instincts for direct response creative and platform-specific storytelling
• Proven track record of leading client strategy and improving creative performance
• Deep understanding of Meta, TikTok, YouTube, and other digital channels
• Excellent communicator and collaborator
• Confident briefing partner and creative reviewer with high attention to detail
• Proficiency with Asana, Notion, Slack, and Google Suite (especially Sheets)

Nice to have

• Familiarity with Figma or Adobe Creative Suite
• Experience with creative testing frameworks
• Experience building UGC programs

Benefits

• Medical, Dental, Vision
• Short/Long-Term Disability
• Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• Fun company events & off-sites

About the company

New Engen is a digital marketing agency that integrates media, creative, analytics, influencer, and retail strategies. Donut Studios is their in-house creative studio that crafts digital content for brands.