Targeting Analyst

The role

The Digital Communications Targeting Analyst will use analytical expertise to deliver customer data in support of Enterprise Marketing teams. This role executes targeting for multiple customer channels and identifies insights from measurement to guide communication strategy.

What you will do

• Execute campaign targeting across multiple marketing channels.
• Collect, analyze, and validate data from internal and external data platforms.
• Facilitate and execute development of targeting insights to inform data driven decisions.
• Utilize data to inform key business communication objectives and assess feasibility of executing targeting.
• Draw insights, document findings, and communicate results from targeted marketing communications.
• Work in a highly collaborative environment with Digital Communications, Lifecycle, and eCommerce Marketing teams.
• Support the business in decision-making processes by providing forward-looking analysis and insight.
• Execute ad hoc analyses and assist with special projects as directed by supervisor.

Required qualifications

• Bachelor’s degree in Business, Marketing, Information Management, Data Analytics, or related areas.
• 1 year of marketing data analysis experience including common/standard use of data analysis tools.
• Experience with marketing campaign measurement and targeting, data analysis, and reporting insights to drive strategic decisions.
• Ability to become a key point of contact for the team, speak to internal clients, develop/maintain long term relationship with internal stakeholders.
• Self-starter, ability to work independently in a fast-paced environment while delivering positive results.
• Analytical skills with the ability to identify, quantify and effectively leverage data to support business decisions, communicate opportunities and/or raise business risks.
• Experience using segmentation, CDP, or marketing automation platforms.
• Advanced Microsoft Office skills.
• Excellent verbal and written communication skills.
• Ability to synthesize analysis into compelling oral/written communications and presentations.
• Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English.
• Ability to communicate effectively in English, both verbally and in writing, with employees, customers, vendors, and other business partners.

Benefits

• Competitive benefits

About the company

New Era Technology is a global team of over 3,000 professionals. Their mission is to securely connect people, places, and information with end-to-end technology solutions at scale.