Newsbreak
Account Manager, Performance Growth (App)
Mountain View, California, United States. Posted 3 months ago
The role
You will manage a portfolio of performance advertisers in the App vertical. You will drive account revenue growth through campaign optimization and collaborate cross-functionally to improve the platform and drive product adoption.
What you will do
- Own quarterly retention and revenue growth targets across a dedicated client portfolio.
- Monitor, analyze, and optimize performance campaigns to meet target KPIs.
- Provide data-driven optimization strategies for bidding, targeting, and creative refresh cycles.
- Conduct regular performance reviews and Quarterly Business Reviews.
- Identify spend barriers and execute save and re-activation plans for at-risk accounts.
- Partner with Product, Engineering, and Ad Operations to translate client feedback into platform improvements.
- Drive platform adoption by educating clients on bidding algorithms, ad formats, and measurement solutions.
- Lead product testing roadmaps and alpha/beta programs.
- Troubleshoot technical integrations like pixels, SDKs, and server-to-server tracking.
Required qualifications
- 3+ years of experience in account management, customer success, or performance media buying within digital advertising or ad tech.
- Proven track record of growing account revenue, optimizing campaign performance, and driving product feature adoption.
- Ability to work cross-functionally with Product, Engineering, and Ad Operations teams.
- Deep technical understanding of biddable auction advertising, ad server technology, pixel setup, and event tracking/attribution.
- Strong analytical skills to turn raw performance data into actionable optimizations.
- Exceptional communication and presentation skills for delivering data-backed QBRs.
- Bachelor's degree in Business, Marketing, Economics, or related field.
Nice to have
- Experience managing campaigns in the Mobile App (User Acquisition/App Install) vertical
- Familiarity with Mobile Measurement Partners (AppsFlyer, Adjust, Singular) and server-to-server tracking integrations.
- Hands-on experience scaling ad spend on self-serve auction platforms (e.g., Meta Ads Manager, TikTok Ads Manager, Google Ads).
About the company
NewsBreak is a local life and news platform with more than 40 million monthly users. The company includes platforms like Nearby AI and NDot AI.