Head of Growth & Go-to-Market

The role

You will build the acquisition engine for Nearby AI by bootstrapping demand, building organic and AI-search channels, and leading the public brand launch. You will turn proprietary structured local data into content for search engines and AI assistants.

What you will do

• Define and run the growth strategy and experimentation program.
• Own performance marketing across native, social, and partner inventory.
• Design, build, and operate a programmatic SEO program on proprietary structured data.
• Own AI-search visibility and measurement.
• Partner with engineering on lifecycle marketing including email and messaging.
• Plan and lead the public brand launch including positioning and PR.
• Build and lead the growth team as the company scales.

Required qualifications

• 8+ years in growth or marketing, including several years owning an organic acquisition channel end to end.
• Built and operated a large programmatic SEO program on genuine per-location or per-entity data.
• Grew an organic channel materially, with attribution you can defend.
• Used generative AI in production for content or page assembly.
• Measured AI-search visibility for at least one property and moved it.
• Managed a seven-figure annual performance-marketing budget on native or social feed inventory.
• Managed direct reports or led a cross-functional pod.
• A record of owning a business number and of changing course when the data said so.

Nice to have

• Experience in home services, local services, or another regulated lead-generation category
• Two-sided marketplace growth
• Led a consumer brand launch end to end
• Working SQL and hands-on experiment design and analysis

About the company

NewsBreak is a local life and news platform with more than 40 million monthly users. Nearby AI is a new company from NewsBreak building a trust-first marketplace for local home services.