Head of Brand & B2B Marketing

The role

This is a hands-on 0 to 1 marketing role spanning brand strategy, product marketing, B2B marketing, and consumer marketing. You will own brand strategy and positioning across NewsBreak, NDot AI, and Nearby AI to drive awareness, customer acquisition, and user growth.

What you will do

• Build and own brand and messaging architecture across NewsBreak, NDot AI, and Nearby AI
• Translate architecture into websites and core GTM materials like sales decks and launch messaging
• Build and manage a content calendar including customer stories, product launches, and industry insights
• Grow NewsBreak's consumer brand story around local life
• Make NDot AI more visible and credible with publishers through case studies and content
• Build provider-facing B2B marketing for Nearby AI's home-services network and a consumer brand for homeowners
• Support major launches, events, industry moments, and PR/comms
• Build a repeatable marketing engine and operating cadence
• Partner with Product, GTM, PR/Comms, and business leaders to create external narratives

Required qualifications

• Director/Senior Director-level experience in brand marketing, product marketing or B2B/platform marketing
• Track record of owning positioning and category narrative
• Experience personally driving major product or platform launches
• Experience marketing business-facing products from inside a major consumer platform or a dual-audience platform/marketplace
• Enterprise/platform marketing experience also qualifies
• Hands-on ownership of messaging, website copy, sales collateral, campaigns and content
• Experience working closely with Product, Sales/GTM and customers to shape go-to-market
• Ability to operate with a bias for action in a 0 to 1 or fast-changing environment
• Exceptional written and verbal communication skills
• Executive presence to influence senior stakeholders
• Deep B2B/product marketing expertise
• Ability to work across both B2B and consumer marketing audiences

Nice to have

• Background in PR/comms, events or community-building, organic audience growth, or SEO
• Experience in media/publishing, adtech/martech, AI or consumer-platform companies
• Experience marketing across multiple brands, or combining B2B and consumer brand work
• Comfort with AI-enabled content workflows

Benefits

• discretionary bonus
• options

About the company

NewsBreak is a local life and news platform with three platforms: NewsBreak, Nearby AI, and NDot AI. The company was founded in 2015 and is a unicorn.