Nearby AI Business Growth Lead

The role

You will own the full provider funnel for Nearby AI, covering acquisition, activation, retention, and monetization. You will build growth engines using product-led approaches, lifecycle marketing, and GTM experimentation.

What you will do

• Build the provider acquisition to activation funnel.
• Launch rapid tests across email, SMS, calls, messaging and in-product onboarding.
• Design automated lifecycle journeys from prospect to paying customer.
• Find and grow high-leverage channels including direct outreach and strategic distribution partnerships.
• Feed channel and funnel learnings back to Product and Engineering.
• Use automation and AI agents to lower costs and improve retention and monetization.
• Expand proven motions to new verticals and geographies.

Required qualifications

• Senior experience in growth or product growth with a track record of scaling acquisition or activation funnels
• Experience growing SMB, marketplace or local-provider supply
• Strong funnel analytics skills
• Hands-on lifecycle marketing expertise (email, SMS, messaging)
• Rigorous A/B testing and experiment design
• Deep understanding of acquisition, activation and retention mechanics
• A hands-on, bias-for-action style
• Comfort with ambiguity in an early-stage setting
• Real empathy for small-business owners

Nice to have

• Experience in home services, local marketplaces, SMB SaaS or lead generation
• Monetization experience (pricing, packaging, conversion to paid)
• CRM and marketing automation expertise (e.g., Braze, Klaviyo, HubSpot)
• Experience building distribution partnerships
• Experience using AI to drive growth
• Strong product instincts and commercial judgment

Benefits

• Discretionary bonus
• Options

About the company

NewsBreak is a local life and news platform with more than 40 million monthly users. It includes platforms like NewsBreak, Nearby AI, and NDot AI.